Think about presenting the results of a segmentation study.A ________ can be created for each individual segment.This document names and describes the typical individual in a segment,communicating all segment characteristics as a reflection of that single individual within the segment.
A)summary sheet
B)persona
C)narrative
D)spec sheet

Question

Quizplus · Accepted Answer

A persona is a document that describes the typical individual within a segment, conveying all the characteristics of that segment in a way that is easy to understand and remember. It is a useful tool for communicating the results of a segmentation study to stakeholders and decision-makers.

Think About Presenting the Results of a Segmentation Study