When forming segments,it is important that responses to the classification variables be similar within segments and different across segments.

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This is because the goal of segmenting is to group customers or individuals who have similar needs, preferences, or behaviors. If the responses to the classification variables are similar within segments, it means that the members of the segment share common characteristics, making it easier to create targeted marketing strategies. Conversely, if the responses are different across segments, it means that there is a clear distinction or differentiation between the segments, allowing for the development of unique marketing approaches for each segment.

When Forming Segments,it Is Important That Responses to the Classification