According to VALS,________ with many resource constraints,(e.g.,little money,poorer health,low tolerance for risk)consume little and are motivated mostly by low cost and brand familiarity.
A)Strivers
B)Believers
C)Innovators
D)Survivors
E)Thinkers

Question

Quizplus · Accepted Answer

Survivors are the group of individuals who have lower incomes, lower education levels, and limited social networks. They have limited resources and are highly concerned about fulfilling their basic requirements. They are motivated mostly by low cost and brand familiarity which helps them to meet their basic necessities.

According to VALS,________ with Many Resource Constraints,(e