Think about presenting the results of a segmentation study.A ________ can be created for each individual segment.This document provides a "literary" description of the segment and its defining characteristics,values,behaviors,and beliefs.
A) summary sheet
B) persona
C) narrative
D) spec sheet
Correct Answer:
Verified
Q18: Segmentation permits advertisers to increase the relevance
Q19: A successful segmentation study is _ across
Q20: The text discussed the Pew generational segmentation
Q21: Energy,self-confidence,intellectualism,novelty seeking,innovativeness,impulsiveness,leadership,and vanity (along with demographics)are used
Q22: VALS is an example of a syndicated
Q24: _ segmentation assumes that what people think,how
Q25: Imagine that you conduct a segmentation study
Q26: According to VALS,_ with many resource constraints,(e.g.,little
Q27: According to VALS,_ are successful,sophisticated,take-charge people with
Q28: VALS divides the U.S.population into _ individual
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