Energy,self-confidence,intellectualism,novelty seeking,innovativeness,impulsiveness,leadership,and vanity (along with demographics)are used by VALS to determine an individual's ________.
A)literacy level
B)technological sophistication
C)resources
D)brand loyalty

Question

Quizplus · Accepted Answer

VALS (Values and Lifestyles) is a tool used for marketing research that classifies individuals into different segments based on their values, behavior, and demographics. The characteristics mentioned in the question (energy, self-confidence, intellectualism, novelty seeking, innovativeness, impulsiveness, leadership, and vanity) are used to determine an individual's psychographic profile, which helps in identifying their resources (both financial and non-financial) and their potential buying behavior. Therefore, the correct answer is C, resources. The other options (literacy level, technological sophistication, and brand loyalty) are not relevant to VALS segmentation.

Energy,self-Confidence,intellectualism,novelty Seeking,innovativeness,impulsiveness,leadership,and Vanity (Along with Demographics)are Used by VALS to Determine