A successful segmentation study results in groups which are internally ________.
A)homogeneous
B)heterogeneous
C)homological
D)heterological

Question

Quizplus · Accepted Answer

A successful segmentation study aims to group together individuals who share similar characteristics and behaviors. Therefore, the resulting groups should be internally homogeneous, meaning that the members within each group should be similar to each other. This facilitates the development of targeted marketing strategies for each group.

A Successful Segmentation Study Results in Groups Which Are Internally