The use of segmentation to increase message relevance is particularly true of messages communicated via e-mail.

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Segmentation allows for targeted messaging that is more relevant to the specific audience receiving the message, and this is especially effective with email marketing. By segmenting email lists based on shared characteristics, such as demographics or purchase history, marketers can tailor their message to resonate with that particular group of recipients, leading to higher engagement and conversion rates.

The Use of Segmentation to Increase Message Relevance Is Particularly