The text discussed the Pew generational segmentation study.In this research,online and related behaviors/attitudes were used as ________ variables.
A) evaluative
B) explanatory
C) descriptive
D) classification
E) examination
Correct Answer:
Verified
Q15: Advertisers conducting segmentation expect the same message
Q16: A successful segmentation study results in groups
Q17: The use of segmentation to increase message
Q18: Segmentation permits advertisers to increase the relevance
Q19: A successful segmentation study is _ across
Q21: Energy,self-confidence,intellectualism,novelty seeking,innovativeness,impulsiveness,leadership,and vanity (along with demographics)are used
Q22: VALS is an example of a syndicated
Q23: Think about presenting the results of a
Q24: _ segmentation assumes that what people think,how
Q25: Imagine that you conduct a segmentation study
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