A successful segmentation study is ________ across groups.
A) homogeneous
B) heterogeneous
C) homological
D) heterological
Correct Answer:
Verified
Q14: Age and gender are types of _
Q15: Advertisers conducting segmentation expect the same message
Q16: A successful segmentation study results in groups
Q17: The use of segmentation to increase message
Q18: Segmentation permits advertisers to increase the relevance
Q20: The text discussed the Pew generational segmentation
Q21: Energy,self-confidence,intellectualism,novelty seeking,innovativeness,impulsiveness,leadership,and vanity (along with demographics)are used
Q22: VALS is an example of a syndicated
Q23: Think about presenting the results of a
Q24: _ segmentation assumes that what people think,how
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