Age and gender are types of ________ variables.
A) demographic
B) psychographic
C) geographic
D) relevant attitude/behavior
Correct Answer:
Verified
Q9: Because each segment is homogeneous with respect
Q10: The term _ describes an individual's general
Q11: A consumer _ study seeks to break
Q12: The text discussed the Pew generational segmentation
Q13: When conducting segmentation research,_ variables are used
Q15: Advertisers conducting segmentation expect the same message
Q16: A successful segmentation study results in groups
Q17: The use of segmentation to increase message
Q18: Segmentation permits advertisers to increase the relevance
Q19: A successful segmentation study is _ across
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