________ segmentation assumes that what people think,how they are motivated,and how they lead their lives are often strong determinants or predictors of their use of specific types of goods and services as well as their choice to participate (or not participate)in certain behaviors.
A)Pseudographic
B)Psychogeneral
C)Psychographic
D)Segraphic

Question

Quizplus · Accepted Answer

The statement clearly defines psychographic segmentation which segments the market based on people's lifestyles, values, personality traits, beliefs, interests, and attitudes. It assumes that people's behavior and decision-making process are closely linked to their psychological profile. Pseudographic segmentation is not a valid approach, while psychogeneral and segraphic segmentation are not mentioned in the given context.

________ Segmentation Assumes That What People Think,how They Are Motivated,and