Crowbar Records used to sell its music CDs through a network of retail outlets,record stores,and music dealers but stopped using these agents with the advent of MP3 technology.Crowbar now sells its music independently on its Web site,through personal mail,and on social networking sites.Which type of marketing system has Crowbar most likely adopted?
A) an administered marketing system
B) a contractual marketing system
C) a horizontal marketing channel
D) a direct marketing channel
E) a vertical marketing channel

Question

Quizplus · Accepted Answer

Crowbar Records has adopted a direct marketing channel as it is selling its music independently through various methods such as their website, personal mail, and social networking sites to reach customers without the use of intermediaries or agents.

Crowbar Records Used to Sell Its Music CDs Through a Network