For a retailer to be able to differentiate from competitors and match target shoppers' expectations,the retailer's product assortment should most likely be ________.
A) identical to the product assortment offered by competitors
B) devoid of any blockbuster goods since they distract most consumers
C) targeted at all consumers in the global market irrespective of local needs
D) constituted by national brands on which the store holds exclusive rights
E) devoid of any seconds, overstocks, and closeouts that damage the retailer's image

Question

Quizplus · Accepted Answer

By having a product assortment constituted by national brands on which the store holds exclusive rights, the retailer can differentiate itself from competitors and offer unique products that can match target shoppers' expectations.

For a Retailer to Be Able to Differentiate from Competitors