What is most likely the first major marketing decision that a retailer must take?
A) positioning
B) targeting
C) segmentation
D) differentiation
E) promoting

Question

Quizplus · Accepted Answer

Before deciding on how to position their brand or differentiate their products, retailers must first identify and segment their target market. This involves understanding the needs and preferences of different customer groups and dividing the market into distinct segments to better cater to their needs. By doing so, retailers can then make informed decisions about which segments to target and how to tailor their marketing efforts accordingly.

What Is Most Likely the First Major Marketing Decision That