Charging higher prices on an everyday basis, coupled with frequent sales and other price promotions to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices is referred to as ________ pricing.
A) category killer
B) discount
C) high-low
D) every day low
E) predatory

Question

Quizplus · Accepted Answer

The description of charging higher prices on an everyday basis but also having frequent sales and price promotions aligns with the high-low pricing strategy. This strategy is often used by retailers to create the perception of a low-price image while still generating higher profits during non-sale periods.

Charging Higher Prices on an Everyday Basis, Coupled with Frequent