The Toby's chain of first-class department stores carries a wide range of product lines, including clothing, jewelry, kitchenware, and home furnishings. Toby's typically charges higher prices on an everyday basis and then holds frequent sales and price promotions to increase store traffic. Toby's most likely uses ________.
A) self-service retailing
B) experiential retailing
C) high-low pricing
D) everyday low pricing
E) franchise retailing

Question

Quizplus · Accepted Answer

Toby's is likely using high-low pricing, which involves charging higher prices on an everyday basis and then offering frequent sales and price promotions to attract customers. This strategy allows the retailer to maintain a higher perceived value for their products, while still being able to compete on price during sales periods.

The Toby's Chain of First-Class Department Stores Carries a Wide