Retailers must decide on three major product variables: product assortment, services mix, and ________.
A) store location
B) store layout
C) self-service offerings
D) store atmosphere
E) store ambience

Question

Quizplus · Accepted Answer

Retailers must decide on product assortment, services mix, and store atmosphere, which includes the overall feel and environment of the store that can influence customer experience and behavior.

Retailers Must Decide on Three Major Product Variables: Product Assortment