Which of the following is a function of an integrated marketing communications system?
A) designing products using environmentally friendly techniques
B) allowing suppliers or vendors to manage the inventory of products
C) controlling production levels by feedback received from customers
D) delivering a consistent message on the product to each brand contact
E) sharing company forecasting details with shareholders

Question

Quizplus · Accepted Answer

The function of integrated marketing communications is to deliver a consistent message on the product to each brand contact, ensuring that all advertising and promotional efforts work together towards a common goal. A consistent message strengthens brand recognition, thereby increasing the likelihood of brand loyalty and purchase.

Option A is incorrect because designing environmentally friendly products is a part of product development and not directly related to integrated marketing communications.

Option B is incorrect because inventory management is a part of logistics and supply chain management, not directly related to integrated marketing communications.

Option C is incorrect because production levels are more related to operations management and not directly related to integrated marketing communications.

Option E is incorrect because sharing company forecasting details with shareholders is more related to financial management and not directly related to integrated marketing communications.

Which of the Following Is a Function of an Integrated