In a marketing communications mix,________ refers to any short-term incentives to encourage the purchase of a product or service.
A) advertising
B) sales promotion
C) personal selling
D) crowdsourcing
E) public relations

Question

Quizplus · Accepted Answer

Sales promotion refers to any short-term incentives to encourage the purchase of a product or service, which can include discounts, coupons, free samples, contests, etc. Advertising, personal selling, crowdsourcing, and public relations are all different components of the marketing communications mix, but they do not specifically refer to short-term incentives for purchase.

In a Marketing Communications Mix,________ Refers to Any Short-Term Incentives