Dazed Is a Bar Which Mostly Plays Trance Music and Has

Dazed is a bar which mostly plays trance music and has a dedicated day every week for local bands to perform.To build strong customer relations,Dazed sends text messages to customers,telling them about happy hours,bands playing that week,dedicated genre nights,and other activities.Which of the following promotion mix tools does Dazed employ to reach target customers in this scenario?

A) public relations
B) personal selling
C) direct marketing
D) crowdcasting
E) retailing