A company that offers an early bird discount to the first fifty purchasers of a new product is using the promotional tool of ________.
A) direct marketing
B) public relations
C) advertising
D) personal selling
E) sales promotion

Question

Quizplus · Accepted Answer

The promotional tool being used is sales promotion, specifically an early bird discount. This type of promotion is meant to encourage quick purchases and create a sense of urgency among potential customers.

A Company That Offers an Early Bird Discount to the First