The ________ concept specifically focuses on future company needs,but not on future customer needs.
A) societal marketing
B) strategic planning
C) sustainable marketing
D) global marketing
E) cause marketing

Question

Quizplus · Accepted Answer

Strategic planning is a concept that focuses on identifying and meeting future company needs, including goals, objectives, and resources necessary for success. It does not specifically address future customer needs, which is more related to the concept of societal marketing.

The ________ Concept Specifically Focuses on Future Company Needs,but Not