________ marketing is defined as meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
A) Sustainable
B) Customer driving
C) Mass
D) Customer-driven
E) Differential

Question

Quizplus · Accepted Answer

The definition given clearly refers to sustainable marketing, which focuses on long-term satisfaction of consumer needs while ensuring that resources and the environment are conserved for future generations. The other options do not fit this definition as well.

________ Marketing Is Defined as Meeting the Present Needs of Consumers