A common criticism of the marketing system is that intermediaries ________.
A) are too few in number
B) are typically inefficient
C) provide only essential services
D) undervalue their service costs
E) are overly protective of manufacturers' interests

Question

Quizplus · Accepted Answer

The criticism of intermediaries being typically inefficient is a common one in the marketing system. This is because intermediaries often add costs to the final price of the product, which can be seen as wasteful or unnecessary. Additionally, intermediaries may not always provide the level of service that is expected or desired by the customer, which can lead to dissatisfaction and a negative view of the marketing process as a whole.

A Common Criticism of the Marketing System Is That Intermediaries