Which of the following criteria does the Boston Consulting Group approach use to provide a measure of a company's strength in the market?
A) relative market share
B) return on marketing investment
C) market sentiment
D) market growth rate
E) annual profit

Question

Quizplus · Accepted Answer

The Boston Consulting Group (BCG) matrix uses relative market share as a measure of a company's strength in the market, along with market growth rate to assess the attractiveness of the market.

Which of the Following Criteria Does the Boston Consulting Group