In the BCG growth-share matrix,stars refer to products or businesses with a ________.
A) low market share in a niche market
B) low relative market share in a market with high growth prospects
C) greater market share than all their competitors combined in a saturated market
D) high market share in a market with a high growth rate
E) high market share in a market that is set to shrink significantly

Question

Quizplus · Accepted Answer

Stars refer to products or businesses with a high market share in a market with a high growth rate. They are seen as bright prospects for the future and should be invested in to maintain their growth and market share.

In the BCG Growth-Share Matrix,stars Refer to Products or Businesses