Which of the following will most likely be included in the "place" component of a company's marketing mix?
A) packaging
B) sales promotion
C) brand name
D) inventory
E) discounts

Question

Quizplus · Accepted Answer

The "place" component of a company's marketing mix refers to the distribution channels or methods used to make the product or service available to the target market. Inventory, or the management of stock levels and availability, is a key consideration in determining the optimal distribution strategy.

Which of the Following Will Most Likely Be Included in the "Place