Which component of the marketing mix refers to the goods-and-services combination a company offers to its target market?
A) promotion
B) product
C) price
D) place
E) position

Question

Quizplus · Accepted Answer

The component of the marketing mix that refers to the goods-and-services combination a company offers to its target market is product. This includes the features, design, quality, packaging, and branding of the product or service.

Which Component of the Marketing Mix Refers to the Goods-And-Services