Ford Motor Company issuing a recall that requires customers to schedule appointments with car dealerships to repair faulty igniters would have the greatest impact on the ________ component of its marketing mix.
A) promotion
B) price
C) product
D) packaging
E) place

Question

Quizplus · Accepted Answer

Place refers to the location and method of distribution of the product or service. Ford requiring customers to schedule appointments with dealerships for repairs affects the place component of its marketing mix, as it affects the distribution process and the availability of the product (car).

Ford Motor Company Issuing a Recall That Requires Customers to Schedule