The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It's also been criticized for taking a seller's, rather than a buyer's, viewpoint. The more recent 4As framework complements the traditional model and includes ________.
A) adaptability, affordability, availability and awareness
B) adaptability, affordability, accessibility and awareness
C) acceptability, affordability, accessibility and awareness
D) acceptability, affordability, accessibility and aptitude
E) adaptability, affordability, availability and aptitude

Question

Quizplus · Accepted Answer

C) acceptability, affordability, accessibility and awareness - These four elements focus more on the consumer's perspective and needs, addressing criticisms of the 4Ps model by emphasizing the importance of the product or service being acceptable to consumers, affordable, easily accessible, and making potential customers aware of it.

The 4Ps Model Has Been Challenged Because It Omits or Underemphasizes