________ refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter.
A) Market divesting
B) Market diversification
C) Market targeting
D) Market mixing
E) Market positioning

Question

Quizplus · Accepted Answer

Market targeting refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. This involves identifying and analyzing various segments based on factors such as size, growth potential, profitability, competition, and compatibility with the organization's resources and capabilities. Once these factors are evaluated, the organization can decide which segments to target and develop marketing strategies to meet the needs of those segments.

________ Refers to the Process of Evaluating Each Market Segment's