Managing the marketing function begins with a complete analysis of the company's situation. A thorough ________ is typically undertaken to guide decision making.
A) situation analysis
B) internal assessment
C) industry overview
D) SWOT analysis
E) portfolio analysis

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The Answer of Managing the marketing function begins with a complete analysis of the company's situation. A thorough ________ is typically undertaken to guide decision making.
A) situation analysis
B) internal assessment
C) industry overview
D) SWOT analysis
E) portfolio analysis

Managing the Marketing Function Begins with a Complete Analysis of the Company's