When viewing the market from a buyer's point of view,"convenience" corresponds to the ________ component of the marketing mix.
A) product
B) price
C) promotion
D) place
E) people

Question

Quizplus · Accepted Answer

Convenience is related to the "place" component of the marketing mix, which refers to the distribution channel or the location where the product is available for purchase. It includes aspects such as the accessibility, proximity, and ease of purchasing the product.

When Viewing the Market from a Buyer's Point of View,"convenience