Which of the following statements regarding marketing intelligence is true?
A) Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.
B) The advantage of using competitive intelligence is negligible as it is based only on internal sources of data.
C) All marketing intelligence inputs are available at no cost to all potential users.
D) Marketing intelligence is the systematic collection and analysis of publicly available information.
E) Marketing intelligence efforts are more focused on gaining insights into a firm's consumers rather than its competitors.

Question

Quizplus · Accepted Answer

Marketing intelligence is the systematic collection and analysis of publicly available information. This may include information about industry trends, customer behavior, and competitor activities, but it does not typically involve sensitive or confidential information. Competitive intelligence, which is a subset of marketing intelligence, can involve both internal and external sources of data. However, there may be costs associated with accessing certain sources of information. Marketing intelligence is focused on gaining insights into both the firm's consumers and competitors, not exclusively one or the other.

Which of the Following Statements Regarding Marketing Intelligence Is True