Which of the following is true of competitive marketing intelligence?
A) It can predict a firm's future but not the pattern of forces in the market.
B) It cannot be collected from internal sources of a firm such as employees and sales force.
C) It requires inside information from a competitors' internal database.
D) It can be obtained from information that is available in the public domain.
E) It can be obtained from online databases only through subscription and a fee.

Question

Quizplus · Accepted Answer

Competitive marketing intelligence can be obtained from information that is available in the public domain, such as news articles, industry reports, and market surveys. It does not require inside information from a competitor's internal database or subscription to online databases. While it can provide valuable insights into a firm's competitive landscape, it cannot predict the future with certainty and must be interpreted in the context of broader market forces.

Which of the Following Is True of Competitive Marketing Intelligence