What is the first step in the marketing research process?
A) developing a marketing information system
B) defining the problem and research objectives
C) developing a research plan for collecting information
D) implementing the research plan
E) interpreting data and providing a report

Question

Quizplus · Accepted Answer

Defining the problem and research objectives is the first step in the marketing research process. This involves identifying the problem or opportunity, and specifying what information is needed to solve it or take advantage of the opportunity. The other steps in the process follow from this initial step.

What Is the First Step in the Marketing Research Process