Which of the following is true of a good marketing information system?
A) It focuses solely on maximizing the amount of data generated irrespective of relevance.
B) It typically uses only external sources of data in marketing research.
C) It balances the information that a firm wishes to have with the information a firm actually needs.
D) It goes out of its way to offer information about future plans of action that might not be very feasible or cost-effective.
E) It eliminates the time-consuming task of assessing the information needs of a firm.

Question

Quizplus · Accepted Answer

A good marketing information system balances the information that a firm wishes to have with the information a firm actually needs. It does not focus solely on maximizing the amount of data generated irrespective of relevance or only use external sources of data. It also does not go out of its way to offer information about future plans of action that might not be very feasible or cost-effective, and it does not eliminate the time-consuming task of assessing the information needs of a firm.

Which of the Following Is True of a Good Marketing