Which of the following methods should a marketing researcher use to obtain information that people are unwilling or unable to provide?
A) observational research
B) focus groups
C) personal interviews
D) Internet-based surveys
E) questionnaires

Question

Quizplus · Accepted Answer

Observational research allows researchers to gather data without relying on people's willingness or ability to provide information. This method involves observing and recording people's behavior, rather than asking them directly. It can be particularly useful for studying sensitive topics or for obtaining information that people may not be willing to share in other settings.

Which of the Following Methods Should a Marketing Researcher Use