Ethnographic research essentially involves ________.
A) experimental manipulation
B) observation and interaction
C) neuromarketing techniques
D) mechanical devices
E) online tools and surveys

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and interacting with people and cultures to gain a deep understanding of their beliefs, values, and practices. This is typically done through fieldwork, participant observation, and interviews. Experimental manipulation, neuromarketing techniques, mechanical devices, and online tools and surveys are not typically used in ethnographic research.

Ethnographic Research Essentially Involves ________