Which of the following is most likely the cheapest and quickest means to collect data for marketing research?
A) utilizing external agencies for research
B) seeking marketing intelligence inputs from partnering firms
C) seeking data regarding strategies adopted by competitors
D) utilizing internal databases to gather sales data
E) hiring a reputed firm to conduct a market analysis

Question

Quizplus · Accepted Answer

Utilizing internal databases to gather sales data is likely the cheapest and quickest means to collect data for marketing research as the data is readily available and does not require additional resources or expenses.

Which of the Following Is Most Likely the Cheapest and Quickest