Which of the following is the second step of the marketing research process?
A) reporting the research findings
B) developing the research plan
C) implementing the research plan
D) defining the research problem
E) defining the research objectives

Question

Quizplus · Accepted Answer

The second step of the marketing research process is developing the research plan, which involves specifying the research objectives, designing the research method, determining the sampling plan and collecting data.

Which of the Following Is the Second Step of the Marketing