Which of the following is the first stage of the buyer decision process?
A) need recognition
B) information search
C) alternative evaluation
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

The first stage of the buyer decision process is need recognition, where a consumer recognizes a problem or need that they want to solve. This can be triggered by an internal factor such as hunger or an external factor such as seeing an advertisement.

Which of the Following Is the First Stage of the Buyer