Which of the following is an experiential source of product information?
A) salespeople
B) using the product
C) Internet searches
D) packaging
E) mass media

Question

Quizplus · Accepted Answer

Experiential sources of product information involve the actual use or trial of a product, making it the best choice. Using the product allows consumers to gain firsthand experience and form opinions about its features, benefits, and drawbacks. Salespeople and packaging can also provide some experiential information, but to a lesser extent than actually using the product. Internet searches and mass media are not experiential sources of information, as they do not involve direct interaction with the product.

Which of the Following Is an Experiential Source of Product