In which of the following stages of the buyer decision process does a consumer compare multiple products with similar attributes?
A) alternative evaluation
B) need recognition
C) information search
D) purchase decision
E) postpurchase behavior

Question

Quizplus · Accepted Answer

During the alternative evaluation stage, a consumer compares and evaluates multiple products or brands that he/she has researched in the previous stage (information search) based on their attributes, features, and benefits. This stage is crucial as it aids the consumer in narrowing down the options and selecting the product that meets his/her needs and preferences the best.

In Which of the Following Stages of the Buyer Decision