Fred's faith in his favorite brand makes him consider new initiatives and products introduced by the brand.Fred is not a risk-taker,and he tends to evaluate each new product carefully before adopting it.Fred is an opinion leader in his social networking community.Fred is best described as a(n)________.
A) lagging adopter
B) innovator
C) early adopter
D) early mainstream adopter
E) late mainstream adopter

Question

Quizplus · Accepted Answer

Fred's careful evaluation of new products suggests that he is not an innovator or early adopter. However, his faith in his favorite brand and role as an opinion leader suggest that he is more likely to be an early mainstream adopter rather than a late mainstream adopter or lagging adopter.

Fred's Faith in His Favorite Brand Makes Him Consider New