________ is defined as a business strategy where business buyers prefer to buy a complete solution to a problem from a single seller rather than buying separate products and services from several suppliers.
A) Modified rebuy
B) Straight rebuy
C) New task buying
D) Systems selling
E) Supplier development

Question

Quizplus · Accepted Answer

Systems selling is defined as a business strategy where business buyers prefer to buy a complete solution to a problem from a single seller rather than buying separate products and services from several suppliers. This approach helps the seller to differentiate themselves from competitors by providing a comprehensive solution that addresses the buyer's specific needs. The seller can also gain a higher profit margin by offering a bundled solution rather than individual products or services.

________ Is Defined as a Business Strategy Where Business Buyers