Which of the following statements about buying centers is true?
A) The buying center is a fixed and formally identified unit within a buying organization.
B) Roles in the buying center are specified in the organizational chart of a firm.
C) The CEO of an organization is always the decision maker in a buying center.
D) An individual's role in a buying center does not change with time.
E) Some buying centers involve informal participants.

Question

Quizplus · Accepted Answer

Some buying centers involve informal participants, meaning that not all members of a buying center are formally identified or have a fixed role. The composition of a buying center may change over time depending on the specific purchasing decision being made. Therefore, statement A, B, C, and D are not entirely accurate or universally applicable.

Which of the Following Statements About Buying Centers Is True