During which stage of the business buying process is a buyer most likely to conduct value analysis by carefully studying components to determine if they can be redesigned,standardized,or made less expensively?
A) general need recognition
B) product specification
C) proposal solicitation
D) order-routine specification
E) performance review

Question

Quizplus · Accepted Answer

During the product specification stage, the buyer is most likely to conduct value analysis and carefully study components to determine if they can be redesigned, standardized, or made less expensively. This is because during this stage, the buyer is specifying the desired product or service and considering various alternatives to meet their needs. Value analysis helps the buyer to evaluate the features and benefits of different offerings and determine which one provides the best value for their money.

During Which Stage of the Business Buying Process Is a Buyer