Mike's,a chain of department stores,regularly purchases plastic bags from a certain supplier.The store decides to switch to less expensive bags made of biodegradable plastic.The change will promote an environmentally-friendly image for the department store and cut costs.This approach to cost reduction most likely occurred in the ________ stage of the business buying process.
A) problem recognition
B) general need description
C) product specification
D) supplier search
E) proposal solicitation

Question

Quizplus · Accepted Answer

The product specification stage involves defining the necessary attributes of the desired product or service, such as price, quality, and characteristics. In this scenario, switching to biodegradable plastic bags is a specific product requirement that falls under this stage. The cost reduction aspect also aligns with this stage as a factor that needs to be considered in determining the product specifications. Therefore, option C is the best choice.

Mike's,a Chain of Department Stores,regularly Purchases Plastic Bags from a Certain