Unlike other car rental agencies that are based in airports to serve travelers,Wheelz-On-Rent has a network of neighborhood offices.The firm strives to serve people who need car rentals for reasons other than vacation,such as when their own cars are being repaired.Wheelz-On-Rent caters to a small share of the large car rental market.From this description,it can be concluded that Wheelz-On-Rent most likely practices ________.
A) undifferentiated marketing
B) multi-segmented marketing
C) individual marketing
D) local marketing
E) concentrated marketing

Question

Quizplus · Accepted Answer

Wheelz-On-Rent focuses on a specific segment of the car rental market, serving people who need rentals for non-vacation purposes, indicating a concentrated marketing strategy.

Unlike Other Car Rental Agencies That Are Based in Airports